Defining the relevant market
Defining the scope of the market to be analysed: geography, product segments, substitutability.
Market analysis
Independent expertise in market analysis. Understanding sector dynamics and consumer behaviour.
Why carry out a market analysis?
A market analysis makes it possible to understand the size, dynamics and competitive structure of a sector, as well as consumer behaviour. It informs strategic decisions, investment projects and valuation work.
METHODOLOGY
Our approach combines quantitative data (market size, growth, market shares) with qualitative analysis (positioning, barriers to entry, competitive dynamics, trends).
Quantitative analysis
Estimating market size, growth, the market shares of key players and recent developments.
Qualitative and competitive analysis
Positioning of players, barriers to entry, competitive strengths and weaknesses, and structuring trends.
Report and conclusions
Summary of key findings, conclusions on market attractiveness and recommendations.
Ahead of an acquisition or disposal, to support a valuation, as part of a dispute (defining the relevant market), or to inform a development strategy.
By analysing product substitutability, the relevant geographic area and consumer uses.
Yes. We rely on sector databases, existing market studies and, if necessary, primary sources.
Yes. Analysing expectations and uses helps us understand the real positioning of an offering or brand.
WHAT WE OFFER
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Strategic market insight
In-depth analysis of sector and competitive dynamics.
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Understanding of consumers
Incorporating consumer behaviour and perceptions.
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Decision support
Concrete insight for strategic and investment decisions.
