Analysis of the impact
Analysis of qualitative and quantitative studies, carried out before and after the events, to measure changes in brand image.
Brand Image Damage
Expertise in damages related to image deterioration. Analysis of the marketing and financial impacts of the disputed facts.
When is this expert opinion required?
The expert opinion involves quantifying the economic and financial consequences of damage to a brand's image. It is required when a company believes its image has been affected by acts of infringement, unfair competition, imitation, or unauthorised exploitation.
METHODOLOGY
We combine marketing analyses (qualitative and quantitative, before/after the events) with financial analyses (market share, additional costs).
Analysis of economic effects
Assessment of lost market share and sales, taking into account the risk of confusion and projections of changes in competitive positioning.
Quantification of damages
Assessment of the financial consequences, including price reductions, additional communication costs, and impairment of development and marketing investments.
Report and support
Drafting of a report for claimants or defendants based on the analyses carried out, with responses to opposing arguments and support in proceedings.
In cases of infringement, unfair competition, unlawful imitation, disparagement, or the exploitation of another’s image that affects the perception of the brand.
Using qualitative and quantitative marketing analyses, comparing the perception of the brand before and after the disputed events.
We look for the most appropriate method: the cost of restoring the brand image or the impairment of the investments made.
Yes. Our work is structured to be used in litigation, for both claimants and defendants.
WHAT WE OFFER
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Combined marketing and financial expertise
A cross-analysis of brand perception and its economic impacts.
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Documented quantification
Clear identification of the loss in value and the costs required to restore the image.
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Reports usable in litigation
Structured, clearly presented reports designed to be submitted to the courts.
