As part of impairment tests, Sorgem Evaluation assisted a French agri-food group in valuing one of its brands, which is due to be relaunched in supermarkets

Sorgem Evaluation worked with a French agri-food group to assist it in assessing the value of one of its brands, which the group wishes to relaunch in supermarkets following several years of inactivity, as part of its impairment tests. In this specific context, our teams were tasked, in particular, with linking a detailed marketing analysis of the brand to its valuation, in order to present a clear and well-founded economic case to the group’s statutory auditors.